Robbinsdale Area Schools

Communications and Marketing

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Believe. Belong. Become. We want students to believe in themselves, feel like they belong in Robbinsdale Area Schools, and know they can become anything they want to be. At its core, the mission of the Communications and Marketing Department is to support that effort.

The department does this by shining a light on the amazing accomplishments of students and staff in Robbinsdale Area Schools through storytelling and media relations. The department provides strategic, crisis, and marketing communications for schools, departments, and the School Board; manages community engagement and marketing efforts; and is responsible for districtwide communications to families, staff, and the community.

Department contacts

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Lisa van der Steur
Senior Development Director / Grant Writing
763-504-8153
Lisa_vanderSteur@rdale.org

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Shawn Hogendorf
Senior Marketing and Communications Specialist
763-504-8186
Shawn_Hogendorf@rdale.org

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Derrick Williams
Senior Marketing and Communications Specialist
763-504-8031
Derrick_D_Williams@rdale.org

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Shannon Swanson
Public Affairs and Community Relations Coordinator
763-504-8122
Shannon_Swanson@rdale.org

Helpful tools

Director

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Toya Stewart Downey
Executive Director of Strategic Communication, Equity and Inclusion
763-504-8029
Toya_StewartDowney@rdale.org

Other resources